A unique Journey
Lotus has embarked on an exciting journey of expansion into the APAC & ME (Asia-Pacific and Middle East) region, marking a significant milestone in our legacy of automotive excellence.
Collaborating with our esteemed local partners in the APAC & ME region, as a hub of innovation and luxury, we are poised to revolutionize the automotive landscape, setting new standards of performance, luxury, and sustainability. Together, we are transforming the Lotus brand into a global technical enterprise, harnessing the power of technology, craftsmanship, and visionary design to shape the future of mobility.
As we embark on this transformative journey, we invite you to dare to pioneer a new era of automotive excellence. Welcome to Lotus, where the spirit of adventure meets the pursuit of perfection.
Off the beaten path.
You're a pioneer.
Forget about meeting standards, think about changing standards. Value curiosity more than anything else. Because somewhere, somehow, there’s a better way.
That's what drives us. It's how we define: limitless.
And you, are you ready?
Embrace simplicity, that is quite complex.
You’re sophisticated.
We are ambitious and open-minded. And so are you, right?
Even though our team shares these traits, it is also full of offbeat personalities with different views and interesting opinions. We express these in ways that raise people's heartbeats. Without being rude or loud.
Being different is exactly what unites us and that is why we celebrate it.
The exception is the rule.
You’re rebellious.
We don't just follow without thinking. We constantly challenge the status quo and expect to be challenged in return.
We think differently. We're not afraid to experiment and test every possibility. We dare to make mistakes and are eager to learn from them, bounce back and be better.
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Adding power makes you faster on the straights. Subtracting weight makes you faster everywhere.
Colin Chapman
limitless
For over 75 years, Lotus has led the pack. We dare to drive differently and set new standards for innovation and achievement.
A particular combination of art and science - the technical and the aesthetic, the form and the function - is fundamental to our work here at Lotus.
The Lotus Story so far | Lotus Cars
About Lotus APAC & ME
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.